Public Relations (PR) was considered as media relations, eloquence or articulation; however, the narrative has now changed, PR has evolved into maintaining or developing an intentional relationship with stakeholders and having a good reputation before these stakeholders, which enhances brand image, credibility and visibility. PR no longer has to do with only institutions but individuals as well, thanks to PR, a brand is no longer about logo but rather the values, mission and vision of a corporation or an individual, in other words, what they stand for! In case of issues, crises, your brand which signifies your values will speak in defense of the corporation. Safeguard your brand!!